Yarra Elmasry

Yarra Elmasry is a recent graduate from the University of Chicago where she majored in Psychology. She wrote her honours thesis on how communication modality - audio vs. written - impacts risk taking behaviour. Specifically, she found that individuals were more willing to engage in a risky behaviour when they heard, rather than read identical information. Additionally, Yarra has a keen interest in exploring the intersection of human behaviour, design, user experience, and innovative technology.